Creative leadership for worldwide TV networks, movie studios and Fortune 500 brands. From strategy and identity to content and the final frame.
National campaigns, network branding, packaging systems and digital products. A fresh mix on every visit.
I make brands impossible to ignore, and I still get a kick out of every single brief.
Most recently I spent six years in-house at Office Depot, modernizing the brand experience and picking up awards for the Q4 Christmas, Black Friday, Back to School, Canva and Imagine Success campaigns. Before that I ran my own agency for a decade, directed the on-air department at Telemundo/NBC, where we lifted audience share 15% in 90 days, and led MTV Latin America's creative team through its shift from music videos to original production. The foundation: Sony Pictures and AXN, where the Promax and BDA award streak began.
If there's a thread through it all, it's range with intent: every technique, style and production path chosen to serve the brand's personality, not the trend. That's the ground the AI era rewards. Tools can generate endless polish; they can't decide what a brand should say.
I'm hands-on. I concept, design, art-direct and produce, and I build teams that ship on brief, on time and on budget. I'm also AI-native: Runway, Sora, ChatGPT, Google's Nano Banana, Adobe CC and Firefly, and Claude live in my daily workflow, speeding things up without ever lowering the quality bar. What I want next is simple. A brand I can grow with, a team I can mentor, and work we're all proud to put our names on.
Entertainment-grade brand building. Broadcast craft, applied to everything from networks to Fortune 500 retail, now AI-accelerated.
Identities built to stay consistent across every touchpoint, market and language. Visual, verbal and experiential.
End-to-end production leadership with multidisciplinary teams: concept, shoot, animation, edit, sound and delivery.
Turning business goals into creative roadmaps that leadership can back and teams can actually execute.
Integrated campaign direction across TV, OLV, digital, social, print and retail, always tied to clear performance goals.
Runway, Sora, Firefly and Claude built into real workflows to concept faster and iterate more, never at the cost of quality.
User-centered web and product experiences that extend the brand instead of just decorating it.
I'm currently exploring full-time Creative Director roles. If you're building a brand that needs experienced, bilingual creative leadership, I'd love to hear about it.
Also open to select fractional and project engagements.
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