Novecento Restaurant | Strategy ReBrand.

I collaborated with Novecento Restaurant to revitalize their brand, transforming their traditional Argentinian bistro into a modern, international destination. By blending the vibrant colors and patterns of 'fileteado' art with urban art and poetry, we created fresh, conversation-starting visuals that resonated with a younger, global audience. The campaign's success led to its rollout at multiple locations worldwide, solidifying the brand's new identity.