AI-Driven Art & Creative Director | Designer 360

PORTFOLIO

Discovery Networks

Advertainment

TV Commercial Segments.

Office Depot

Advertising

Back to School Red Hot savings.

Office Depot

Social Media-rrss

Paid & Organic.  

LAMB BITES

Rebranding

Strategy & ReBrand.  

Alejandra Tejada

MUsic Artist Brand

Strategy & Personal Brand.

Office Depot

Packaging

Re-Branding Strategy | Packaging.

Thaima.ssage

Branding

Identity Design + Social.

Shampoo -Salone   

Brand Strategy

Beauty Salon concept and Image.
Generative AI.

Scholastic

Web Design  

UX/UI.

Ondamax

Branding Strategy

Cannes Festival 360 Media/Sales Kit. 

Office Depot

website Optimization

Paper Labels Website Redesign

Office Depot

Illustration  

Charlotte Store Mural. 

Scholastic + Juku

Web Design

Web Design Refresh. 

Stock and Refresh Promo

Video Commercial Spot

Production and Post, Generative AI. 

Mariella Sosa / La Clave

brand strategy

Documentary Key Art and Media Kit Design.

Office Depot

Packaging  

Office Depot School Supply kit.

Juku Brand

UX/UI 

Web Design.

LP Media

Branding 360 

Recording Studio ReBrand.

Office Depot

Advertising Campaign

TV/OLV/VOD Commercial: Same Day Delivery.

SAMY Beauty Products

ReBranding Strategy 

360 Campaign. 

Miami drive

Launch Campaign

Media Strategy. 

Sony pictures entertaiment

art and creative direction

Series Poster and Key Art.

Office Depot

Advertising  

Success All Season long TV/OLV Promo Campaign.

Serta Product / Private Brand

Website

UX/UI.

Office Depot & Canva

Advertising Campaign 360 

TV / OLV Commercial, Generative AI.

Office Depot

Branding Strategy 

360 Branding Campaign. 

Office Depot

Catalog and Collateral 

Printed Media Brand Refresh.

ODP

Branding

Branding Strategy.

Novecento Restaurants

Brand ng Strategy

Argentine Restaurant Chain 900,
U.S. Cross Over.

Discovery Networks

Show Packaging

Opening Titles and Serie/Show Packaging.  

ONG ALAPLAF 

Branding

Corporate ID Brand Strategy for ONG.

HighMArk Brand

Website Refres

Web ReDesign UX/UI.

AXN / Sony Pictures Ent. 

Cable Network IDS

Branding.

CLEAR IMAGE 

Website

Design and Development.

Visa | Discovery Netwokrs

ADVERTAIMENT

Co-Branded Content Promo Capsules.

About

Let's create something extraordinary together!

I'm Francisco Garcia, a multidisciplinary creative leader and 360-degree designer passionate about crafting breakthrough concepts and compelling narratives that captivate audiences across all media and communication channels. I've experienced how creativity converges with technology to drive innovation, and I'm energized by the possibilities generative AI brings. By harnessing its power, I fuel efficiency and collaboration to deliver solutions that exceed expectations.

Let's get started by filling out the contact form , together, we'll explore the options and see what we can accomplish!


Services

Creative Strategy

As a seasoned creative consultant, I develop targeted strategies that align with any given goal.
By understanding the target audience, I craft innovative solutions that resonate and drive results.

PRODUCTION SERVICES

With hands-on expertise in production, I create engaging content that appeals to the target audience.
From video and photography to audio and animation, I utilize visual communication techniques to convey messages effectively.

BRANDING

As a branding expert, I help establish a strong brand identity that conceptualizes values and mission.
By developing a unique visual identity, tone of voice, and messaging, I create an appealing brand that resonates with the target audience.

DESIGN 360

With a keen eye for design, I provide comprehensive design solutions that encompass every aspect of a brand's visual identity.
From logo design and website development to print materials and digital assets, I utilize conceptual thinking to ensure consistency and creativity.

MARKETING

As a strategic marketing consultant, I help amplify online presence with effective marketing campaigns that target the desired audience.
By analyzing data and identifying trends, I optimize campaigns to drive results and improve engagement.

Explore

Image

viral by design

As part of Office Depot's brand refresh, I redesigned their shipping boxes to showcase product variety and create new sponsorship opportunities. Using a playful, technical layout with a visual rhythm of icons and a prominent red logo, the boxes became a signature element in the brand's storytelling. The redesign went viral on social media and was featured in TV commercials.

Image

Brand crossover

I collaborated with Novecento Restaurant to revitalize their brand, targeting a younger, U.S. and international audience. We created fresh, vibrant visuals inspired by traditional Argentinian 'fileteado' art and urban art/poetry, making each promotional item a conversation piece. The campaign's success led to its rollout at their other restaurants worldwide.

Image

Advertainment

As the creative lead for Discovery Garage Tech, I developed advertainment strategies that seamlessly integrated brand storytelling with engaging content, resonating with auto enthusiasts and driving monetization. Through co-produced content capsules with brand partners, we created immersive experiences that showcased new products, innovations, and trends. By collaborating with advertising sales and network creatives, we elevated the brand's narrative and contributed to the network's reputation for high-quality content.

Image

Packed with Fun

For a newly launched mom-and-pop brand with a personal touch, I helped refresh their branding and packaging. The brief included creating their mascot illustration for the label (as part of their image). After researching local pet stores for inspiration, I developed a playful visual identity with a whimsical logo and color palette. The brand's icon, a lovable black sheep, was designed to drive engaging storytelling. Using generative AI, I created a puppy illustration that instantly captured the brand's charm as well as design and visualization of the packaging (label) on a bottle. The result was an instant success.

Contact

Ready to bring your ideas to life?
Let's get started with this quick brief questionnaire - optional, but super helpful!