Miami Drive | Advertising Campaign.

Imagine a world where the ultra-wealthy leave their prized possessions – Ferrari red, Lamborghini yellow, and Bentley blue supercars – parked in Miami for months or even years, while they jet off to their next destination. Meanwhile, the only personal item they bring to their luxury beachside condos is a toothbrush. This was the inspiration behind our campaign for Miami Drive's private supercar rental club. Our (then) agency team created a playful, colorful ad that juxtaposed these exotic cars with everyday items like toothbrushes in this case a disposable beach sandals. The idea was to make the unattainable seem approachable, and the opulent feel relatable. By poking fun at the extravagance, we aimed to make people smile and take notice. Our goal was to viralize the service and make the "common people" dream big, while appealing to the select few who own these luxury vehicles.