Alejandra Tejada  | Music Artist Brand.

My colleagues at MS Films reached out to me to develop the Alejandra Tejada brand. Alejandra is a young composer and singer blending Latin/Caribbean rhythms with rock fusion. After immersing ourselves in her style and vision, we crafted a steampunk Indigenous Queen concept where the Old Continent is colonized by the New Continent. Our team, Art & Creative, brought this vision to life with a bold aesthetic featuring silver dragons, roses, fire, and a coat of arms. Collaborating with a renowned choreographer and set designer – who've worked with icons like Madonna and Britney Spears – we filmed at stunning locations, including a Miami Beach mansion and a yacht navigating rough seas. The result was a visually stunning brand. You can watch the teaser here – enjoy!