Sony Pictures / AXN | TV Network Branding. 

TV Network Branding has been a longstanding passion project for me, with a focus on navigating the ever-changing landscape to stay relevant with target audiences. A notable example from my archive is AXN, where I played a key role in shaping and evolving the brand's personality from launch to maturity. The brand's strong identity enabled it to seamlessly adapt through multiple market shifts, demonstrating the power of effective branding in the dynamic TV network space. Notably, our work was recognized with numerous awards, including multiple BDA and Promax awards. One standout, the polemic campaign 'Bodies of Extreme Sports,' earned 9 awards in a row in my final year before transitioning to MTV, showcasing the impact of bold and provocative branding. Check out the reel (00:27) with some brief segments pulled from archives!