Visa Discovery Travel / Visa CoBranding | Advertaiment.

I collaborated with sales, clients, and a production company to develop a co-branded "Advertainment" venture that showcased Visa's value in travel. Our team sent cameras with Discovery hosts to Brazil to capture scripted vacation scenes featuring Visa, emphasizing brand presence and added value. The project included designing capsules inspired by security marks on travel checks, tailored to local Visa brand usage. A highlight was a 10-second closing segment featuring voiceover, 3D animation, and motion graphics, which effectively communicated Visa's versatility and value proposition (done visually). This project was a significant success, and I'm proud to share it. Even years later, the animation remains a signature visual element for Visa's benefits and enhances its brand presence.