Lamb Bites | Pet Food Branding.
I refreshed a new mom-and-pop pet food brand's image, creating a playful visual identity, whimsical logo, and color palette inspired by local pet stores. I designed a lovable black sheep icon to drive storytelling. Using generative AI, I illustrated a puppy for the label, bringing the brand's charm to life. The AI-designed packaging visualization on a bottle sealed the deal. The result was an instant success..
Category:
Branding, Illustraion,
Generative AI, Packaging, Research.
Client
Lamb Bites.
Role:
Research, Creative Direction, Art Direction, Graphic Design. Production, Photography, Illustration.