Office Depot | Q4 Campaign / Same Day Delivery.

Our team at OD/OMX took a unique approach to Office Depot's Q4 campaign, shifting away from traditional retail frenzy to craft a refreshingly calm narrative. The focus was on the satisfaction and delight of shopping with guaranteed one-day delivery. Production was seamless, thanks in part to the use of generative AI.

On this page, I'll document and illustrate the process, highlighting alternative options explored during the project, with notable examples. Here's Version 'B' Storyboard, which I wrote, featuring a concept that would incorporate a catchy jingle and pitched for potential collaboration with Fulton Lee. I hope you find value in the content and creative explorations showcased here.