Office Depot / Office Max | Branding / Content Illustration.
I included this piece to showcase the variety of work done. One of my favorite Office Depot/OfficeMax murals, produced for the Charlotte, NC store. Upon joining the team, I identified an opportunity to develop a signature look for the brand across all content and mediums, including photography, video, graphics, and illustration. After proposing various illustration concepts, this was picked. I leveraged stock and generative AI to produce them, love the characters symbolizing entrepreneurs, businesses, and Office Depot's professional audience. The result was a fresh, bold visual approach featuring building blocks (inspired by Lego blocks) compiled with simplified shapes and vibrant colors.
Category:
Content Creation,
Illustration, Branding, Storytelling
Client
Office Depot.
Role:
Production, Research, Strategy, Creative Direction, Art Direction, Illustration, Graphic Design.