Office Depot | Shipping Boxes / Branding.
As part of Office Depot's brand refresh, I redesigned their shipping boxes to highlight product variety and unlock new sponsorship opportunities. The new design features a playful, technical layout with a visual rhythm of icons and a bold red logo, transforming the boxes into a signature storytelling element. This redesign has been featured in social media campaigns and TV commercials, further amplifying the brand's narrative.
Category:
Strategy, Branding,
Graphic Design, Illustration, Generative AI, Packaging, Research.
Client
Office Depot.
Role:
Research, Creative Direction, Art Direction, Graphic Design. Production, Photography, Illustration, Strategy.