Shampoo Salone | Business Strategy / Branding. 

For Shampoo Salone, a new venture backed by international fashion hair designer Pier Scarduelli, we conducted research to create a unique hair salon and beauty product experience featuring custom-made furniture from LunaBella Inc. After exploring various options, we developed a bold, retro-inspired branding and visual identity that was fun, clean, approachable, and eye-catching – perfect for maximizing commercial street exposure. I utilized generative AI to create a wall wrap illustration, streamlining visualization and production. The result was a huge success, delivering a fun and on-point design that perfectly captured the salon's essence.