Office Depot | Back to School Campaign 2024.

I added this case study to demonstrate how a simple yet effective campaign can excel in branding and sales by leveraging good strategy, visuals, animation, and generative AI. Despite the challenging brief to showcase over 500 items, highlight variety, immediacy, and sales prices, we completed the project in record time. By refocusing the Office Depot/OfficeMax branding to appeal to a broader audience beyond just parents, we achieved a strong ROI, positive focus group feedback, and notable performance in the 2024 NIQ BASES analysis, outperforming major online and retail brands like Amazon and Walmart.
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